BRAND VALUES

A. Authenticity: We know our products. And have a personal connection to every single piece.


B. Quality: The only thing we love more than design is high-end quality. This goes for everything – ranging from our craftsmanship to our communication.


C. Individuality: We enable individuality through customizable design options.


D. Modernity: We know trends. This makes us unique compared to other bijouteries.


E. Aesthetics: We represent our aesthetic excellence on ALL levels of communication.


F. Sustainability: High quality products have a longer life cycle, which automatically makes them more sustainable. Additionally, we’re conscious of the environment throughout the entire production. Our resources are almost exclusively from within the EU.

„When searching for jewelry, modern designs are usually cheap – while high quality designs are outdated. Whether it’s metals,
craftsmanship or jewelry itself – we believe, you shouldn’t have to choose between quality and design. This is why we’re not only
combining the two, but creating a world in which high-end quality becomes part of the modern aesthetic.

Also, all our designs are customizable to enhance authenticity and individuality.

Climate change and sustainability affect us all. With our high quality standards, we increase our products’ life cycles and thus
reduce their carbon footprint. Our jewelry is crafted to be passed on over generations. Additionally, our materials are
sourced are almost exclusively from Switzerland or within the EU.“
Adnan Bediji
Founder

 

OUR MISSION

We make quelity fashionable.

With modern, customizable designs.

 

OUR VISION

A world of silver and gold

 

A world in which quality is part
of modern aesthetics.